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Labelling and packaging Online seller · Distributor 5 min read

We sell tyres online without the label shown

Regulation (EU) 2020/740 requires distributors, and suppliers selling at a distance, to display the tyre label close to the price online and make the product information sheet accessible. A nested display is allowed. The supplier provides the label and sheet and registers the tyre type in the EU product database. Show the label on every C1, C2 and C3 listing and in every visual advertisement for a specific tyre type.

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Reviewed 4 October 2026 by the Conphora compliance team · Not legal advice

Why this happens

Regulation (EU) 2020/740 gives buyers harmonised information on tyre parameters so they can choose fuel-efficient, safe and quiet tyres (Article 1). It applies to C1, C2 and C3 tyres placed on the market, as classified in Article 8(1) of Regulation (EC) No 661/2009 (Article 3(1)), with a list of exclusions such as off-road professional tyres, temporary spare tyres, studded tyres, racing tyres and second-hand tyres unless imported from a third country (Article 2). It applies from 1 May 2021, when it replaced Regulation (EC) No 1222/2009 (Articles 17 and 18). Regulation (EC) No 661/2009 was itself repealed from 6 July 2022 by Regulation (EU) 2019/2144, and references to it are read as references to that regulation (Articles 18 and 19 of Regulation (EU) 2019/2144).[1][3]

The label carries three graded parameters. The fuel efficiency class runs from A to E and is based on the rolling resistance coefficient; the wet grip class runs from A to E and is based on the wet grip index; the external rolling noise is shown as a class and a value in decibels. Snow grip and ice grip are indicated where the tyre qualifies (Annex I). The product information sheet repeats these classes with the tyre type identifier, the size designation and the production dates (Annex III). The English text has three corrigenda, published on 27 July 2020, 30 April 2021 and 28 October 2021, which correct Annex I Part C and the label design in Annex II; use the corrected text.[1]

The supplier starts the chain. The supplier is the EU manufacturer, the authorised representative of a non-EU manufacturer, or the importer (Article 3(15)). It accompanies each tyre with a label sticker, or each batch of identical tyres with a printed label, plus a product information sheet, free of charge, and answers for their accuracy (Article 4(1) and (6)). It shows the label in its own advertising and promotional material (Article 4(3) and (4)) and enters the tyre type in the EU product database before placing on the market a tyre produced after 1 May 2021 (Article 5(1)); only suppliers verified under Implementing Regulation (EU) 2024/994, which names that database EPREL, may register tyre types (Articles 1(1)(b), 2(1) and 3 of that regulation). A change relevant to the label makes a new tyre type (Article 5(6)).[1][5]

The distributor carries the display duties. A distributor is any person in the supply chain, other than the supplier, who makes the tyre available (Article 3(16)). For tyres sold or offered on the internet, the distributor displays the label close to the price, clearly visible, legible and proportionate in size, and makes the product information sheet accessible; a nested display is allowed (Article 6(7)). The label also appears in visual advertisements for a specific tyre type, close to the price where one is shown (Article 6(2)), and in technical promotional material with the Annex IV information (Article 6(3)). Paper-based distance selling, telemarketing and sales where the tyre is not visible have their own rules (Article 6(4)–(6)). A hosting provider that lets tyres be sold through its site must enable the display of the label and sheet near the price and inform the distributor of the obligation (Article 8); the reference there to Article 14 of Directive 2000/31/EC is now read as one to Article 6 of the Digital Services Act, Regulation (EU) 2022/2065 (Article 89).[1][4]

Member States enforce the rules. Authorities run routine and ad hoc inspections of points of sale (Article 11(4)), Member States set the penalties (Article 11(5)), and Regulation (EU) 2019/1020 applies to the tyres covered (Article 12(1)), including its corrective measures (Article 16). Authorities may recover the costs of document inspection and testing from a supplier that does not comply (Article 12(4)). A Commission proposal, COM(2026) 565, would amend this regulation and Regulation (EU) 2017/1369 on simplification and digital options for energy and tyre labelling; on 4 October 2026 EUR-Lex lists it as a proposal only.[1][2]

How to solve it

  1. Check which tyres are in scope

    The regulation covers C1, C2 and C3 tyres placed on the market, the tyre classes defined in Article 8(1) of Regulation (EC) No 661/2009, a reference now read as one to Regulation (EU) 2019/2144, which repealed it from 6 July 2022. It excludes, among others, off-road professional tyres, T-type temporary spare tyres, studded tyres, racing tyres, tyres with a speed rating below 80 km/h and second-hand tyres unless imported from a third country.

    Regulation guidesKnow-how Free Open
  2. Get the label and the product information sheet from the supplier

    The supplier, meaning the EU manufacturer, the authorised representative or the importer, provides a label for each tyre or batch and a product information sheet, free of charge, and answers for their accuracy. Ask for the electronic label and sheet per tyre type identifier.

  3. Show the label next to the price on every listing

    For tyres sold or offered on the internet, display the label close to the price, clearly visible and legible and proportionate to the size set in Annex II. A nested display, where the label opens from an image, is allowed. Make the product information sheet accessible.

  4. Add the label to advertising and promotional material

    Any visual advertisement for a specific tyre type shows the tyre label, close to the price if a price is shown; on the internet a nested display may be used. Technical promotional material shows the label and the Annex IV information: fuel efficiency class, wet grip class, external rolling noise class and value, and snow or ice grip.

  5. Cover the other sales channels

    Where the tyre is not visible at the time of sale, give the buyer a copy of the label before the sale. Paper-based distance selling shows the label; telemarketing tells the buyer the classes and where to find the label and sheet. At the point of sale, the sticker or the printed batch label is clearly visible.

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What you need to show

DocumentWhere it comes fromLegal ground
The tyre label and product information sheet per tyre typeThe supplierRegulation (EU) 2020/740 Article 4(1) and (6), Annexes II and III
Screenshots or records showing the label close to the price on each listingYour own web shop or marketplace accountSupporting evidence for Regulation (EU) 2020/740 Article 6(7); the text does not require such records

If you do nothing

Points of sale are inspected

Member States ensure that market surveillance authorities run routine and ad hoc inspections of points of sale to check compliance with the tyre labelling regulation (Regulation (EU) 2020/740 Article 11(4)).[1]

Penalties are set nationally

Member States lay down effective, proportionate and dissuasive penalties for infringements of the regulation and its delegated acts (Regulation (EU) 2020/740 Article 11(5)).[1]

Market surveillance measures apply

Regulation (EU) 2019/1020 applies to the tyres covered (Regulation (EU) 2020/740 Article 12(1)); where a product does not conform, authorities require corrective action and, if it is not taken, ensure it is withdrawn or its sale prohibited or restricted (Regulation (EU) 2019/1020 Article 16(1), (2) and (5)).[2]

Questions about this problem

We list tyres on a marketplace. Is the marketplace responsible?

A hosting service provider that lets tyres be sold through its site must enable the display of the label and the product information sheet close to the price and inform the distributor of the obligation (Regulation (EU) 2020/740 Article 8). Article 8 refers to Article 14 of Directive 2000/31/EC, which the Digital Services Act deleted; references to it are now read as references to Article 6 of Regulation (EU) 2022/2065 (its Article 89), applicable from 17 February 2024. The duty to display stays with the distributor (Article 6(7)).

Can the label sit behind a click?

Yes. For tyres sold or offered on the internet, the label may be made available in a nested display (Regulation (EU) 2020/740 Article 6(7), second subparagraph).

What information is on the tyre label?

The fuel efficiency class, the wet grip class and the external rolling noise class and value, with indications for snow and ice grip where applicable (Regulation (EU) 2020/740 Annex I and Annex III).

Since when do these rules apply?

Regulation (EU) 2020/740 applies from 1 May 2021, the date from which the earlier Regulation (EC) No 1222/2009 is repealed (Articles 17 and 18).

Who registers the tyre in the product database?

The supplier. From 1 May 2021, suppliers enter the Annex VII information into the product database before placing on the market a tyre produced after that date (Regulation (EU) 2020/740 Article 5(1)).

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Sources

  1. Regulation (EU) 2020/740 on the labelling of tyres with respect to fuel efficiency and other parameters EUR-Lex · accessed 4 October 2026
  2. Regulation (EU) 2019/1020 on market surveillance and compliance of products (consolidated text of 12 August 2026) EUR-Lex · accessed 4 October 2026
  3. Regulation (EU) 2019/2144 on type-approval requirements for motor vehicles as regards their general safety EUR-Lex · accessed 4 October 2026
  4. Regulation (EU) 2022/2065 on a Single Market for Digital Services (Digital Services Act) EUR-Lex · accessed 4 October 2026
  5. Commission Implementing Regulation (EU) 2024/994 laying down operational details of the product database established under Regulation (EU) 2017/1369 EUR-Lex · accessed 4 October 2026

About this page

Reviewer
Conphora compliance team
Reviewed
4 October 2026
Cite this page
Conphora (2026). We sell tyres online without the label shown. Retrieved 13 October 2026 from https://www.conphora.com/solutions/problem/tyre-label/
Reviewed
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