A retailer asks for packaging data per product
The Packaging and Packaging Waste Regulation (EU) 2025/40 has applied since 12 August 2026. It makes a retailer verify that the packaging producer is registered, that the packaging is labelled and that the manufacturer's and importer's details are in place (Article 19). Settle who is manufacturer and producer for each packaging unit, hold the technical documentation and declaration of conformity, and answer the retailer from that file.
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Reviewed 5 October 2026 by the Conphora compliance team · Not legal advice
Why this happens
A retailer that sells your packaged product is a distributor of the packaging, and since 12 August 2026 the Packaging and Packaging Waste Regulation (EU) 2025/40 gives it checks of its own (Article 71). Before making packaging available, a distributor verifies that the producer subject to extended producer responsibility is registered in the national register of producers, that the packaging is labelled in accordance with Article 12, and that the manufacturer and the importer have put the identification and their name and address in place (Article 19(2)). A packaging data sheet is how many retailers collect the facts for that check.[1]
Much of what is asked sits in documents the manufacturer must hold anyway. Before placing packaging on the market, the manufacturer carries out the conformity assessment, draws up the technical documentation in Annex VII and draws up an EU declaration of conformity (Articles 15(2) and 39). The technical documentation contains a general description of the packaging, the design and the materials of its components, the standards applied, a description of how recyclability, minimisation and reusability were assessed, and test reports. The requirements it covers are those of Articles 5 to 12: substances, recyclability, recycled content in plastic, compostability, minimisation, reusability and labelling. Several of them are phased in; minimisation, for example, must be ensured by 1 January 2030 (Article 10(1)).[1]
Who must hold what depends on the role. The manufacturer is whoever manufactures packaging or a packaged product, but where a company has it designed or manufactured under its own name or trademark, that company is the manufacturer (Article 3(1), point 13). Suppliers of packaging or packaging materials must give the manufacturer all the information and documentation needed to demonstrate conformity (Article 16(1)). An importer ensures that the manufacturer has done the assessment and drawn up the documentation, and puts its own name and postal address on the packaging (Article 18(2) and (3)).[1]
The registration question belongs to the producer: the manufacturer, importer or distributor that first makes the packaged product available in a Member State, or sells it directly to end users in another one (Article 3(1), point 15). Producers register in each Member State concerned and report by 1 June for each preceding calendar year (Article 44(2) and (7)). Member States set up the registers within 18 months of the entry into force of the first implementing act on the registration and reporting format (Article 44(1) and (14)); until a register exists, check what the authority in each country of sale requires. Market surveillance authorities can in any case require documents and information on compliance from economic operators (Regulation (EU) 2019/1020, Article 14(4)(a)).[1][2]
How to solve it
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List every packaging unit of the product
Write down the sales packaging, any grouped packaging, the transport packaging and, for online orders, the e-commerce packaging. For each unit note the components, the material of each component and the weight. Labels, sleeves and closures count as packaging components.
PPWR packagingTools Open in the console -
Settle who is manufacturer and who is producer
The packaging manufacturer is the one under whose name or trademark the packaging or the packaged product is made. The producer is the one who first makes the packaged product available in a Member State. For a retailer's own-brand line, the retailer may hold one or both roles, and the data it needs changes with that.
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Collect the data from your packaging suppliers
Ask each supplier of packaging or packaging material for the information and documentation you need to demonstrate conformity: material composition, substances, test reports. The Regulation obliges suppliers to provide it to the manufacturer.
Product validationCompliance engine Open in the console -
Complete the technical documentation and the declaration
For packaging you manufacture, draw up the technical documentation under Annex VII and the EU declaration of conformity per packaging type. Record which requirements apply now and which are phased in, so that nothing is declared before it can be shown.
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Answer the retailer from the file
Give the retailer what its own checks need: the producer registration, the name and address on the packaging, the identification, and the composition data. Mark the fields that are the retailer's own targets, such as reduction goals; those are set by agreement.
Work through the steps in the platform with your own product.
What you need to show
| Document | Where it comes from | Legal ground |
|---|---|---|
| Technical documentation for each packaging type | The packaging manufacturer | Regulation (EU) 2025/40 Article 15(2) and Annex VII |
| EU declaration of conformity for the packaging | The packaging manufacturer | Regulation (EU) 2025/40 Articles 15(2) and 39 and Annex VIII |
| Information and documentation on packaging materials | The supplier of the packaging or packaging material | Regulation (EU) 2025/40 Article 16(1) |
| Producer registration number for each Member State of sale | The producer, from the national register | Regulation (EU) 2025/40 Articles 19(2)(a) and 44(2) |
| Identification of the packaging and the manufacturer's name and postal address | The packaging itself, a data carrier or an accompanying document | Regulation (EU) 2025/40 Article 15(5) and (6) |
If you do nothing
The retailer may not put the product on the shelf
A distributor that has reason to believe the packaging does not conform, or that the manufacturer or importer has not put the identification and contact details in place, must not make it available until it has been brought into conformity (Article 19(3)).[1]
No registration, no sale in that country
Producers must not make packaging or packaged products available for the first time in a Member State if they, or their authorised representative for extended producer responsibility, are not registered there (Article 44(4)).[1]
Authorities set a short deadline
On a reasoned request from a national authority, the manufacturer provides the information and documentation that demonstrate conformity, including the technical documentation, within 10 days (Article 15(10)).[1]
Questions about this problem
Who is the packaging manufacturer when the retailer's brand is on the pack?
Where a person has packaging or a packaged product designed or manufactured under its own name or trademark, that person is the manufacturer, regardless of any other trademark visible on it (Article 3(1), point 13(a)). A special rule moves the role to the packaging supplier where the brand owner is a micro-enterprise and the supplier is located in the same Member State (point 13(b)); for the manufacturer's obligations in Article 15, a supplier located anywhere in the Union takes the role (Article 15(12)).
Why does the retailer want weights per material?
Producers report to the national register by 1 June, for each preceding calendar year, the weight of the packaging they made available there for the first time, by packaging category (Article 44(7) and Annex IX, Part B); producers below 10 tonnes a year report by material (Article 44(8)). A retailer that is the producer for the products it first makes available in a country needs figures from whoever knows the packaging. How it collects them from you is set by agreement.
May the retailer use our packaging data for other purposes?
Not the information a producer discloses for the compliance check. A distributor may use it only to verify compliance with the Regulation's requirements, and misuse for commercial purposes is prohibited (Article 19(4)).
Must the packaging already carry the new sorting label?
Not yet. The harmonised label on material composition is required from 12 August 2028 or 24 months after the Commission's implementing acts enter into force, whichever is the latest (Article 12(1)).
Does the 50 % empty space limit apply now?
No. The maximum empty space ratio of 50 % for grouped, transport and e-commerce packaging applies by 1 January 2030 or three years after the implementing acts on the calculation method enter into force, whichever is the latest (Article 24(1)).
Sources
- Regulation (EU) 2025/40 on packaging and packaging waste EUR-Lex · accessed 5 October 2026
- Regulation (EU) 2019/1020 on market surveillance and compliance of products (consolidated text of 12 August 2026) EUR-Lex · accessed 5 October 2026
About this page
- Reviewer
- Conphora compliance team
- Reviewed
- 5 October 2026
General information, not legal advice. Check the legal text or ask an adviser about your own product.
Conphora (2026). A retailer asks for packaging data per product. Retrieved 13 October 2026 from https://www.conphora.com/solutions/problem/retailer-packaging-data/
Conphora (2026) A retailer asks for packaging data per product. Available at: https://www.conphora.com/solutions/problem/retailer-packaging-data/ (Accessed 13 October 2026).
@misc{conphora2026aretailerasksforpackagin,
author = {Conphora},
title = {A retailer asks for packaging data per product},
year = {2026},
url = {https://www.conphora.com/solutions/problem/retailer-packaging-data/},
note = {Retrieved 13 October 2026}
} See it working before you add a product
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