What it is
Erhvervsstyrelsen (the Danish Business Authority) is Denmark’s authority for business registration and regulation, company law and a range of business-facing administrative functions. It is not the product-safety regulator (that is Sikkerhedsstyrelsen) but is central to operating a business in Denmark.
Why it matters for compliance
Compliance sits on top of being a properly established and registered operator. For brands setting up or operating in Denmark — including establishing the entity that may act as an EU responsible person — Erhvervsstyrelsen is the relevant business authority. Product-safety enforcement itself rests with Sikkerhedsstyrelsen.
How to use it
- Use it for company registration and business-regulation matters in Denmark.
- Consider it when establishing a Danish entity to act as your EU responsible person.
- For product safety, see Sikkerhedsstyrelsen.
Good to know
The GPSR requires an EU-established responsible person for products sold to EU consumers — having a properly registered EU entity is part of meeting that.
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